Artificial Intelligence, Healthtech

Introducing groundbreaking bloodless blood tests’s Health Data Platform is an AI-powered, video-based, 100% software solution that enables anyone to measure a wide range of biomarkers using a smartphone, tablet, or laptop.


There is no technology on the market that allows health data to be measured without regular blood tests.

Solution’s 100% software, video-based health and wellness checks solutions, available on camera-equipped devices that people already possess, such as a smartphone or tablet, deliver on the promise of health and wellness services extended to anyone, anywhere. 

It empowers businesses and users with a powerful tool, with high accessibility and ease-of-use. The vision is a world where access to end-user-provided health data is software-based, easy, fast and affordable, facilitating care and decisions, at lower costs.

Market size 

B2B, B2B2C, B2G

TAM – $14 million

Business model’s technology is delivered to various industries that require end-user health data. Businesses as well as government agencies in healthcare, pharmaceutical sector, insurance, wellness and many more.

The non-contact blood pressure monitoring technology measures blood pressure using an optical technique called remote photoplethysmography (rPPG), which analyzes light reflected from the skin of the human face. The technology uses advanced AI and deep learning algorithms, including computer vision technology and signal processing.

Just by looking into the camera of a personal electronic device such as a smartphone, tablet or PC, end users can capture a wide range of health parameters in less than a minute. The video-based technology makes health data available with just a click or tap of a finger, without the need to strap on or attach any devices.

Biomarkers include blood pressure, heart rate, heart rate variability (multiple parameters and raw RRI data), oxygen saturation, respiratory rate, sympathetic stress, parasympathetic activity, pulse respiratory quotient (PRQ) and the Binah Wellness Score. Already in research are hemoglobin, hemoglobin A1C and total cholesterol, with nine other blood tests coming soon.

Competitive advantages is accessible to all people and available on all popular smartphones, tablets and computers. The software supports the measurement of vital signs for any age, gender and skin color. It is easy to integrate as the technology is delivered as an SDK or ready-to-use application solution.

  • Insurance companies reduce their operational costs for onboarding new customers and provide them with a seamless and personalized user experience. Optimal risk assessment with real-time health data is ensured. Personalizing services and improving risk management through rewards increases customer loyalty.
  • Wellness facilities increase engagement as well as the success of their programs. assists in maintaining good stress levels, improving efficiency and well-being. It helps clients by providing them with regular, real-time insights into their vital signs. For the elderly, it is an easy-to-use tool to monitor their health from the comfort of their own home. 
  • Healthcare facilities save costs by allowing patients to use the software with a device they already own. provides healthcare professionals with continuous and non-invasive monitoring of people’s stress levels and vital signs. After surgeries and hospitalizations, patients can recover at home with peace of mind, as an assessment can be made remotely in real time.

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TAM – Total available market

TAM is the total size of the market and corresponds to the long-term potential in perfect conditions without competitors.

SAM – Serviceable available market

SAM is the medium-term potential of a company that can realistically reach its target audience with its current product.

SOM – Realistically available market in the first phase

SOM describes the realistic potential assessment for the first phase of a company.