Fintech, IA

Smile & Pay: Secure, simple, free and fast

A revolutionary approach to contactless micropayments for public transportation in Canada and a superior environmental performance with a zero carbon footprint.


The payment method on public transportation is outdated, with users relying on a ticket, bank card or money to make a payment.


Greenpay offers an extremely convenient way for users to use public transportation. They set up an account, load it, save their face in the app, and simply walk onto the subway, bus, or rent a bike, with their face automatically recognized.

Market size 

TAM Р$172 billion 

SAM Р$1 billion 

SOM – $200 million (The market share is 20% in 5 years)

Business model 

A simple and equally ingenious idea to revolutionize the method of payment in public transport. 

In less than five minutes, a free account is set up via Google, Facebook or phone number to make it as easy as possible to use. One account is available for multiple users, for example families or businesses and can be used for all types of local transport.

The traditional problems with tickets are forgotten: Nothing can be lost or forgotten, and with this revolutionary way of payment, any misuse is additionally prevented.

Competitive Advantages

Fast – Register, charge, use. 

Secure – No fraud possible 

Convenient – Instant payment and available in all cities across Canada

Pay with facial recognition – Use public transportation by paying in less than 5 seconds

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TAM – Total available market

TAM is the total size of the market and corresponds to the long-term potential in perfect conditions without competitors.

SAM – Serviceable available market

SAM is the medium-term potential of a company that can realistically reach its target audience with its current product.

SOM – Realistically available market in the first phase

SOM describes the realistic potential assessment for the first phase of a company.