Foodtech, Internet of things

Innovative solutions for hydroponic automation

A hydroponic system to control the EC, pH and water temperature of plants at any time and from anywhere, as well as to provide them with nutrients in an automated way.


Manual care of plants is hard work, it provides suboptimal quality of plant roots and involves high costs for fertilizers and high water consumption. 

Moreover, everyone knows the problem from home, what happens to the plants as soon as you are away for a few days.


Growee’s technology is a solution for indoor plant monitoring and care by combining real-time sensing with optimal nutrient delivery and automation.

Market size 

  • B2C, B2B2C, B2B
  • TAM: $650,000

Business model 

Growee has become an industry leader by providing optimized hydroponics systems for residential and commercial growers. The company offers a variety of IoT products, including automated nutrient dosing systems, smart pH controllers, and real-time monitoring of water pH, EC, and temperature levels.

In addition to its hardware solutions, Growee also leverages the power of the cloud to provide an efficient and seamless growing experience for its users. With the mobile app, growers can monitor and control their hydroponics from anywhere, at any time. Growing plants becomes more efficient so they grow in optimal conditions.

Competitive advantages

With state-of-the-art algorithms and patented technologies, Growee helps make growing crops easier and more efficient than ever before.

  • Quick and easy installation process
  • Connected via Wifi or LAN
  • 24/7 monitoring of live data (ph, EC/ppm, water temperature).
  • The mobile app is easy to use – With a few clicks, pH can be adjusted and plants taken care of
  • Peace of mind – Users receive real-time alerts on their smartphone and via email
  • Innovative, patented technology 
  • Yield is increased by 30%

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TAM – Total available market

TAM is the total size of the market and corresponds to the long-term potential in perfect conditions without competitors.

SAM – Serviceable available market

SAM is the medium-term potential of a company that can realistically reach its target audience with its current product.

SOM – Realistically available market in the first phase

SOM describes the realistic potential assessment for the first phase of a company.